Mortgage Site Solution JAN.2007 (0 Downloads)

In today's hot housing market in North America, more people than ever are shopping for mortgages. As home mortgage brokers represent a significant part of the market, the competition is tough.

One way to step ahead of the competition was to establish a web presence. Brokers created simple web sites with a description of their services and their address. Some sites add rate sheets comparing their offers with the offerings by major banks.

But is that really enough to compete? Let your web site communicate to your clients. Let it give qualified answers to their questions. How much is that house worth? How much will your clients really pay for it? Do they earn enough to afford that house? How much do they need to earn to be able to afford it? Should they buy now or continue renting?